Google Ads You Can Answer For
Zelena Marketing runs Google Ads for brands where somebody senior has to answer for the number.
Most of our clients inherited the account they are now accountable for. We tell you what is actually in it, fix what is costing you money, and hand you a number you can defend in the room.
Our focus is simple...Clear strategy, faster execution, and measurable revenue growth.
What We Do
Two ways to work with us: a one-time build we hand over, or ongoing management where we run the account.
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A one-time project. We do the work, then hand the account to your team or your agency.
Services include:
Google Ads account audits
Campaign restructuring strategy
AI and automation roadmap guidance
Incrementally testing frameworks
Retail and in-store traffic strategies
Executive-level reporting
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Ongoing management. We run the account every week and report with a point of view attached, not a data dump.
Services include:
Search campaign management
Shopping and Performance Max optimization
Demand Gen strategy and launch
Keyword expansion and query mining
Budget pacing and allocation
Promotion strategy integration
Weekly and monthly performance reporting
Who We Work With
Our clients are usually one specific person: an operator who has recently stepped into a new seat, inherited a Google Ads account they didn’t build, and needs to be able to answer for it. Sometimes that’s a new CMO with a board deck due. Sometimes it’s a team that just changed agencies. Sometimes it’s a leader whose own people are asking why the brand doesn’t show up in their market.
The work is usually a fit when Google is already a meaningful channel and nobody in the building can say with confidence whether it’s being run well.
Supporting Exceptional Smaller Brands
While our primary focus is on larger companies, we also selectively partner with smaller brands that are a strong cultural and strategic fit.
We especially enjoy working with founders and teams building thoughtful brands in categories like:
Fashion
Lifestyle
Wellness
Beauty
Design-forward consumer brands
When the product is exceptional, and the team is ambitious, we are happy to help early-stage brands scale responsibly. One example is Spring & Mulberry, a premium chocolate brand that partnered with us in its earlier growth stage.
Why Clients Call Us
Most companies do not come to us because they are starting Google Ads. They come to us because a question is coming and they do not have an answer yet.
It is usually one of four:
The verdict. Is my current setup any good, and I have to say something about it soon.
The miss. We are soft to plan and I cannot tell if that is self-inflicted or the market.
The invisibility. My own team says we do not show up and I have no answer.
The handover. We are changing agencies and I cannot afford a gap.
Right now these are the numbers you inherited. In two quarters they are the numbers you own.
The Problem With Agency Bloat
Many large agencies operate with layers of process, reporting, and meetings that slow down execution.
Strategy becomes diluted. Accounts become overly complex. Optimization becomes reactive instead of strategic.
Zelena Marketing is intentionally structured differently:
Senior-level strategy only
Direct execution without layers
Faster testing cycles
Decisions based on business impact
The result is a clearer strategy and faster revenue growth.
Selected Results
National Wellness Retailer
Publicly traded specialty wellness retailer with significant Google investment.
Key initiatives included:
Full search and shopping restructuring
Query mining and negative keyword framework
Promotion strategy integrated across campaigns
Launch of Demand Gen campaigns
Budget reallocation toward high-intent segments
Results:
Consistent incremental revenue growth from paid search
Improved campaign efficiency through structural cleanup
Expansion into a new audience demand through Demand Gen
Spring & Mulberry
Premium chocolate brand focused on ingredient quality and ecommerce growth.
Over a two-year partnership we built Google Ads into their primary scalable revenue channel, expanding systematically across search and shopping and aligning creative and promotions to the calendar. Ad spend grew 10x during the engagement, with revenue scaling alongside it while efficiency held.
We’ve worked work
Why Zelena Marketing
Senior Strategy Only
Clients work directly with experienced specialists who have managed hundreds of millions in ad spend.
No junior teams and no internal layers slowing execution.
Built for Today’s Google
Google Ads has evolved rapidly. Automation, AI bidding, Demand Gen, and new campaign types require different strategies than the legacy frameworks many agencies still rely on.
We build programs that reflect how Google works today.
Faster Execution
Campaign restructuring, testing, and optimizations move quickly because decisions happen directly between strategy and execution.
There are no internal bottlenecks.
Selective Client Partnerships
Zelena Marketing intentionally works with a small number of brands at a time. This allows us to stay deeply involved in performance.
Because of this, new clients often join a short waitlist before onboarding.
How Engagements Start
Every relationship starts with The Read: a three-day forensic review of the account you have now, delivered as a written verdict. It’s $7,500, and if it doesn’t identify at least $75,000 of misallocated or unmeasured spend, you don’t pay. The work is yours to keep either way.
If you want us running the account afterward, The Read comes off your first month. Ongoing management starts at $15,000 a month.
We work with a limited number of brands at a time, so new partnerships usually begin with a conversation about timing.
Build
$7,500, one time. A project with an end date.
The Read plus the rebuild: three days of forensic work on what you inherited, your measurement audited against your own source of truth, and the account restructured. Then we hand over the keys. Everything is yours to keep, whether or not you ever work with us again.
Run
From $15,000 a month. We run it, you keep answering for it with better ammunition.
Ongoing management across Search, Shopping, Performance Max, Demand Gen and Bing. Access, hygiene and tracking off your plate. A weekly read with a point of view attached, and one page a month written for the meeting you have to walk into.
Your Google numbers reconcile to your own source of truth within thirty days, or that month is free. At the top tier we put our name on the number and sit in your internal reviews to answer for it alongside you.
How can we help?
Tell us a bit about your brand and where you're at. We'll take a look and let you know if we can help.
We work with a limited number of brands. If there's a fit, we'll be in touch within a few days.